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Marketing & Advertising
Marketing your Company in Today's Business Environment
Dates to be determined.
Note: Attendees are encouraged to submit some of their company's advertising material (e.g. newspaper ads, CD with their website and/or radio spots, showroom flyers, etc.) along with their registration. Some of these materials may be used by the instructors to showcase quality advertising material.
Seminar Highlights (what you will learn):
All companies in the stone industry are impacted by their current and ongoing marketing and advertising efforts. Business owners and marketing executives are faced with attempting to understand what advertising you need versus want; how to identify an advertiser's best prospects; how to tap into low-cost advertising venues; and how to brand your company. In today’s business environment, you have to be on top of your game. This seminar includes:
- Positioning your company online so it dominates google searches
- Getting your advertising directly to consumers who are ready to buy
- Streamlining your marketing and advertising efforts with proven solutions & much more
- Discussions about:
- Brand Identify - What differentiates you from your competitors! What do you Want your company to be famous for? What is your customer expecting?
- Focalizing Your Business - What words best describe your business?
- Media alternatives
- Award winning advertisements – what works vs. what doesn't; 5 elements that appear in successful ads; Killer clichés (words and phrases to avoid); Advertising on a minimal budget
- Take-A-Ways: Who is your target audience? What is your point of differentiation? One word descriptions. Quantifying expectations. Choosing the right media alternative for you.
- Networking with equipment and stone slab suppliers
- Industry Briefing on key topics (such as radon, industry check-off program, sustainability, accreditation, and much more) followed by a networking reception - this segment of the seminar (3:30-5:30pm)
NOTE: If you are unable to attend the full day event, you can attend the Industry Briefing (free of charge) and participate in the discussions, network with attending suppliers, and attend the reception.
Testimonials from Past Participants:
“Several of the suggestions will pay for themselves when implemented – thank you.”
“I realized I didn’t need to cut my marketing budget during these tough times – rather I need to think smarter about where I’m spending my money.”
“Great perspectives.”
Seminar Handouts:
Coming Soon
Target Audience:
Sales and marketing associates, fabricators, showroom managers, and owners.
Instructors:
Marty Gould, Focalize Now
Registration Costs:
$99 per person - register 3 and the 3rd registration is free after two paid registrations of $99/each
Other Seminars Recommended for Fabricators:
Expanding Your Natural Stone Know How – A Showroom Perspective
Quarry Tours & More – Destination Vermont!
Using Natural Stone in Commercial Projects
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