8 am - 5 pm	Essentials of Sustainable Packaging One-day Leadership Summary
3 pm	Sustainable Package Design Workshop Registration
6 – 7:30	Beachfront Networking Mixer Reception for Essentials & Workshop Participants

Wednesday, January 28

7:00 - 8:30 am	Designer’s Resource Expo & Continental Breakfast The 2009 Designers’ Resource Expo will run during Breakfast, Morning Networking Break and Luncheon – giving attendees MAXIMUM opportunity to combine hands-on instruction with in-person demonstrations.
“If you don't know where you are headed, any road will get you there.”
8:30 am	Rethinking Package Design From the End To the Beginning Phil McKiernan, Vice President, GSSI/PTIS In a language designers speak and understand, workshop leaders will begin transitioning designers’ thinking from their comfort zones of traditional approaches to structural and graphic package design to next-generation, holistic “systems thinking” approaches to design for the environment. Just Some of What Attendees Will Learn: Sustainable packaging movement highlights Perception vs. reality Sustainable package design process guidelines Definition and examples of sustainable packaging Designing With Sustainable (or End-of-Life) Goals In Mind Rob Wallace, Managing Director, Wallace Church Learn how to overcome limitations posed by traditional marketing design briefs to achieve sustainable results Understand the limitations of bio-based materials and why they are not always the best solution This Session Includes A Take-home Sustainable Design Brief Handout!
10 – 11 am	Designers’ Resource Expo Extended Networking Break
*“Play by the rules, but be ferocious.”*
11 am	Understanding & Applying Life Cycle Approaches To Package Design for the Environment Phil McKiernan, Vice President, GSSI/PTIS This session will teach designers think more broadly about the “Rs” with consideration of a full life cycle approach to design, rather than just what they mean when applied to the Wal-Mart Scorecard. You’ll Gain Design Skills That Will Enable You To: Gain insights behind the “7Rs”, and learn why the new, 8th “R” (rethinking) design” is critically important Understand how to eliminate unnecessary packaging and processes Learn about design right-sizing while optimizing material strength Learn how and when to select bio-based materials This Session Includes Practical Application With Actual Package Samples Linking Sustainable Packaging Design Goals To Consumer Insights and Trends Bill Robson, Principal, Innovation Focus Inc. (LifeBytes) Understand how to mesh sustainable/responsible package design to the hottest – and most profitable – consumer trends Learn what consumer testing, ethnography, and focus groups can tell you about package design for the environment and design for experience
12:00 – 2 pm	Designers’ Resource Expo ‘Working & Walking’ Lunch
“A compromise is the art of dividing a cake in such a way that everyone believes he has the biggest piece.”
2 pm	Working Within & Around The Boundaries Of Design for the Environment Lora Berger, GSSI/PTIS Associate This session is where the Workshop leaders dig deep to help attendees. They will use commercial case examples to help attendees understand the cascading effects of decisions about traditional and next-generation “sustainable” materials, components, tools and processes. What This Workshop Leader Will Share: Learn how to recognize and reduce the cascading environmental effects during the early phases of package design Gain a sense of importance of assessing design across the supply- and demand-chains and how to systematically think through material, design, sourcing, and end-of or second-life options Learn how to deal with and exploit new technologies, materials, and toxicities Understand why it’s impossible to design the perfect “sustainable” package This session will include a “Tools and Checklists” document you can take home and use on your very next design project
*“A moment of insight is often better than a lifetime of experience.”*
	Responsibly ‘Greening’ Your Packaging, Brands, and Passion for Sustainable Packaging Design Chris Nunes, CEO, Cornerstone Strategic Branding What This Workshop Leader Will Share: Jump on-board this whirlwind tour of the world of sustainable and environmentally-friendly packaging and learn what hot and what’s happening in the U.S., Europe, and Asia Hear about existing brands that are transforming their packaging to become more environmentally responsible Gain access to packaging technologies and materials available now to help you create a more environmentally friendly brand image for your product Learn how “Eco-Brands” are being created, visualized and packaged to appeal specifically to a growing and ever more environmentally conscious consumer base Discover how to communicate responsibility without “greenwashing”
3:30 –3:45 pm	Blackberry & Bio Break
3:45 pm	Practical Application Design for the Environment Case Studies This session will be led by William Fox Munroe’s Tom Newmaster Hear designers’ perspectives on how they approached real structural and graphic design projects. Case examples will include insights on how they executed systems thinking approaches to material selection, sourcing, decoration, certifications, production processes, transportation, point of sale appeal, and multiple end-of-line scenarios.
“Question everything and you’ll always learn something. Question nothing and you’ll never learn anything.”
4:30 pm	Designers’ Perspective Panel & Open Q&A This is attendees’ chance to dig behind the scenes – to ask workshop leaders and leading-edge designers any lingering questions about design-for-the-environment and any topic important to them that was covered – or not covered -- during the Workshop.
5 pm	Workshop Adjourns