A Key Business Tool And Enabler For
Growth and Profitability
Best Practices and Expert Guidance On the Future of Packaging Innovation
Understand the change-forces and trend-drivers that have pushed
the process of packaging innovation past the tipping point
Learn the positive economic impact of an open innovation culture that supports
being a packaging innovation “leader” vs. a “fast-follower”
Discover how innovation is affected by centralized, decentralized, and matrix-type packaging departments and how to innovate effectively within each model
Gain a clear picture of why package innovation efforts in the future will fail
if not supported by a strong understanding of consumer insights
Identify the most common derailers of innovation and learn how to fend them off
on every new product and packaging innovation initiative
PLUS: Peer-ranked top packaging innovators and overviews
of why and how they earned that distinction
Written by Packaging & Technology Integrated Solutions
with Content Directed and Published by Packaging Strategies
- 93 Specific Actionable Insights Related to the selection, funding, and launching of packaging innovation projects
- 23 Statistical Innovation Tables
- 25 Illustrated Figures
- 9 Checklists Outlining 58 MUST-DO Steps To Successfully Innovate
Purchase the 2009 Innovation Report
And Get the 2006 Report for Just $295.
