Prepared Foods: New Products Conference

12:30 p.m. – 5:00 p.m. Pre-Conference Workshop:
Increasing the Odds on Innovation
Presented by Scott Lutz, former-CEO of 8th Continent, a joint venture between DuPont and General Mills, and Founder of his new company, Inc Spot.

Need to inject a new culture in your product development program? Curious how to leverage your core competencies? Wondering if your company can ever be agile again?

Prepared Foods’ Pre-Conference Workshop was designed solely to help you solve the mysteries of increasing your odds of introducing successful new products.

Built around an intriguing mixture of classroom presentations, interactive exercises, and case history studies, Scott Lutz’s intensive and highly personalized program absolutely guarantees you a thought-
provoking and profitable afternoon.

Prepared Foods’ Pre-Conference Workshop offers you and your entire team a powerful and highly interactive opportunity. Reservations at Scott Lutz’ Workshop are limited, so make your teams’ reservation today.

7:00 p.m. – 9:00 p.m. Welcome Reception
Sponsored by Sensient

Network with the industry’s movers and shakers in a relaxed setting. Make the personal connections that will enhance your conference experience.

7:00 a.m. - 4:30 p.m. Registration

7:30 a.m. - 8:30 a.m. Continental Breakfast
Sponsored by Cargill Specialty Oils

8:30 a.m. - 8:45 a.m. Welcome

Peter Havens, Group Publisher, Prepared Foods and Lynn Dornblaser, Editorial Director, GNPD

8:45 a.m. - 9:45 a.m. Keynote Address: “Women are from Venus, Men are from Mars, But to Which Planet is This New Product Going?”
Sponsored by Humko Products

Keynote Speaker: Tim Straus, Principal, Marketing Officer, The Turover Straus Group

Do we really know who our consumer is? It no longer suffices to understand just the demographics; we must know about lifestyles, attitudes and household compositions. Gain key insights into identifying your customers and their views on new products before you launch your next food or beverage product.

9:45 a.m. - 10:15 a.m. Refreshment Break
Sponsored by Dairy Management Inc.

10:15 a.m. - 11:00 a.m. Maximizing New Product
Development Success

Speaker: James Hastings, VP R&D, Heinz

Heinz took ketchup and added color and flavor, put Tuna in pouches, cinnamon on fries, and Jack Daniels in grilling sauces--these are just a few of the new product ventures that made H.J. Heinz Prepared Foods’ 2002 New Products Company of the Year.

11:00 a.m. - 11:40 a.m. Minimizing Product Liabilities at the Product Development Stage

Speaker: Richard S. Silverman, Senior Partner, Hogan& Hartson, L.L.P.

Specific steps to take during a product’s R&D stages to minimize the risk of lawsuits and protect your company’s brands and reputations.

11:45 a.m. – 12:45 p.m. Luncheon
Sponsored by Griffith Laboratories

1:00 p.m. - 1:40 p.m. Culinary Trends and Their Impact on New Products

Speaker: Ray Sierengowski, CCE/CCC, Corporate Research Chef/Lead Scientist R&D, Kellogg’s Company

Today’s haute cuisine influences will be on tomorrow’s dinner plates. Here’s a peek at who’s who and what’s being served among the trend-setting restaurants today.

1:40 p.m. - 2:20 p.m. The Supermarket Bestsellers List

Valerie will review the most successful new food & beverage products to hit supermarkets in the past year, based on IRI retail sales tracking data. It will highlight categories where innovation is driving strong growth and other categories where more innovation is needed – and why.

Speaker: Valerie Skala, Vice President, Analytic Management and Development, Information Resources, Inc.

2:20 p.m. - 2:50 p.m. Refreshment Break
Sponsored by Dairy Management Inc.

2:50 p.m. - 3:40 p.m. Global New Products Presentation

To provide you an edge in achieving new product success, this presentation highlights innovative and trend-setting products chosen from newly introduced foods and beverages in over 40 countries.

Speakers: Lynn Dornblaser and David Jago, Editorial Directors, GNPD

3:45 p.m. - 4:30 p.m. Global New Products Sampling

Taste dozens of new and exotic packaged food and beverage products shipped in from over 15 countries.

Presented by: Lynn Dornblaser and David Jago, Editorial Directors, GNPD

6:00 p.m. - 7:00 p.m. Cocktail Reception
Sponsored by Hormel Foods Corp.

7:00 p.m. - 7:30 p.m. The Spirit of Innovation Award
Sponsored by Ventura Foods

Recognize industry-nominated innovative product development teams that have introduced a new product for the foodservice and retail channels.

7:30 p.m. - 9:30 p.m. Awards Dinner
Sponsored by Ventura Foods

7:30 p.m. - 8:30 p.m. Continental Breakfast Buffet
Sponsored by Tree Top, Inc.

8:30 a.m. - 9: 10 a.m. Meeting the R&D Challenges of the Foodservice Trade

Speaker: Bob Wotzak, VP R&D, Chef Solutions www.chefsolutions.com

Demanding, knowledgeable customers, tight R&D budgets, maximizing supplier relations—all are challenges faced by foodservice companies.

9:10 a.m. - 9:50 a.m. Lessons Learned: Prime-timers and Young Teens

Speakers: Bryan Urbick, Director of Research www.consumer-knowledge.com

A group of young Teens and Prime Timers will present unedited views of their evaluation of new products. Cut through the melee of information and benefit from a real, live and interactive “case study” involving a supermarket shopping experience. An interactive question-and-answer session in which the audience has a unique opportunity to ask questions that matter to them will follow.

9:50 a.m. - 10:20 a.m. Refreshment Break
Sponsored by Kemin Foods

10:20 a.m. - 11:50 a.m. Through Their Eyes: Prime-Timers and Young Teens (Continued)

Facilitators: Bryan Urbick, Director of Research, and Abel Westerhof, Consumer-Knowledge Centre www.consumer-knowledge.com

12:00 a.m.- 1:15 p.m. Luncheon
Sponsored by The Solae Company

1:30 p.m. - 2:15 p.m. The Hidden Baby Boomers–Hispanic Trends

¡Hola! Do you know your newest target market? With over 37 million Hispanics in the U.S., the largest minority of consumers aged 5 and under will soon dominate. This presentation examines the Hispanic youth population, its complexities, and its ability to drive food trends.

Speaker: Marcia Mogelonsky, author of Everybody Eats: Supermarket Consumers in the 1990s

2:00 p.m. - 2:40 p.m. A Case Study from Starbucks

Speakers: Larry Wu, Director of Product Development and Tom Barr, Director, Hot Beverage Category, www.starbucks.com

This brand-driven retailer provides an inside look at the process used to define, develop and commercialize a new product launch.

2:40 p.m. - 3:10 p.m. Refreshment Break
Sponsored by Kemin Foods

3:10 p.m. - 3:45 p.m. An Integrative Approach:
A Case Study from Cadbury Schweppes

Speaker: Colin Gutteridge, Director, Confectionery R&D, Cadbury Schweppes

An international manufacturer discusses product, package and manufacturing challenges and the strategies taken in the global launch of its 24-7 product.

3:45 p.m. - 4:20 p.m. Recent Launches Exemplify Tyson’s Take on Innovation

Speaker: Craig Bacon, Senior Director of Research & Development, Tyson Foods

6:15 p.m. to 10:00 p.m. Sunset Cruise and Dinner
Sponsored by Sargento

Networking moves into high gear among Florida’s Intercoastal waterways. Continue making key business contacts with great food, cocktails and music in a relaxed, unforgettable setting.

8:00 a.m. – 9:00 a.m. Continental Breakfast

9:00 a.m. – 9:45 a.m. Do Consumers Want “Healthy” From Your Brand?

Speaker: Stacey Zawel, MangoLogic www.mangologic.net

Forcing consumers to make difficult decisions through tradeoff analysis exposes what they truly value. Healthy You!, a consumer research study, will tell us if consumers of many well known brands are driven by healthy.

9:45 a.m. – 10:30 a.m. Moving to the Foodservice Beat

Speaker: Diane Fox, Food Beat, Inc. www.foodbeat.com

What new products have been added to the menus of the top 200 restaurant chains? Hear what chain operators are doing creatively to bring together flavors, ingredients and cooking techniques. An analysis of new menu items by chain, market segment and meal part will be provided.

10:30 a.m. – 11:00 a.m. GNPD New Products Send Off

A brief thank you will be given to attendees, plus selected product samples from GNPD’s new product session will be available to take back to work.