HEB Adopts New Cheese Package Technology

To take advantage of specialty cheese consumption during the holidays, San Antonio, Texas-based H-E-B Grocery Company introduced its family of private-label two-pound chunk cheeses in packaging designed to both stand out in the dairy case and increase ease of use for the consumer: Clear-Tite 13 Surround barrier shrink bags from Curwood, Inc.

The H-E-B packages feature Curwood's patented EZ Peel opening system to make the cheeses especially convenient to access and serve. The bags open easily at an engineered peel point without the use of knives or scissors, yet exhibit uncompromised sheer, puncture and seal strength to protect freshness and flavor throughout distribution and handling.

The H-E-B bags also feature full-color graphics around the entire perimeter to draw attention at retail thanks to Curwood's award-winning 360-degree Surround printing. The technology enhances branding by eliminating traditional "no print zones" that reduce the billboard effect and create a visual interruption at the side of traditional shrink bags.

"The EZ Peel feature, combined with 360-degree "uninterrupted" printing, is an ideal way to differentiate and add value to chunk cheese products," says Dave Engen, Cheese Market Manager for Curwood. "The opening technology can be applied to packages containing as little as two ounces or as much as several pounds of cheese."

Graphics for the seven natural chunk cheese varieties are flexo printed using four process colors plus four line colors for a dramatic visual effect. Each cheese is color-coded to make it easy for shoppers to differentiate individual cheeses in the family of branded products

Curwood
(920) 303-7300
Email: curwood@bemis.com
www.curwood.com